AN EVALUATION OF NIGERIAN MARKETING ENVIRONMENT AND ITS EFFECTS ON COMPANY'S CORPORATE PERFORMANCE

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dc.contributor.authorMOSES, ODEY
dc.date.accessioned2014-03-19T08:56:37Z
dc.date.available2014-03-19T08:56:37Z
dc.date.issued1999-09
dc.descriptionA PROJECT SUBMITTED TO THE POSTGRADUATE SCHOOL, AHMADU BELLO UNIVERSITY ZARIA IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF MASTER IN BUSINESS ADMINISTRATION. DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF ADMINISTRATION AHMADU BELLO UNIVERSITY ZARIA - NIGERIA SEPTEMBER, 1999en_US
dc.description.abstractThe Nigerian Marketing environment had been experiencing turbulent time over the year. Therefore, this project topic "An evaluation of Nigerian Marketing environment an its effect on company's corporation performance" is pulse to evaluate how some corporate organizations have strive under this turbulent times. This research project is made up of five chapters, Chapter one of this project deals with an introduction to marketing and other factors that have direct or indirect effects on marketing. These factors include political, economic etc. It deals with statement of problem, purpose of Study, research question, hypothesis, definition of terms, scope of study and relevant of the study. In chapter two, relevant text used in the course of the research was reviewed. Also, in chapter three, the methodology adopted in carrying on the research work was highlighted. Chapter three deals with data presentation and while chapter five deals with summary', conclusion, recommendations and suggestion for further research on the topic.en_US
dc.identifier.urihttps://kubanni.abu.edu.ng/handle/123456789/4011
dc.language.isoenen_US
dc.subjectEVALUATION,en_US
dc.subjectNIGERIAN,en_US
dc.subjectMARKETING,en_US
dc.subjectENVIRONMENT,en_US
dc.subjectEFFECTS,en_US
dc.subjectCOMPANY'S,en_US
dc.subjectCORPORATE,en_US
dc.subjectPERFORMANCEen_US
dc.titleAN EVALUATION OF NIGERIAN MARKETING ENVIRONMENT AND ITS EFFECTS ON COMPANY'S CORPORATE PERFORMANCEen_US
dc.typeThesisen_US
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