AN EVALUATION OF NIGERIAN MARKETING ENVIRONMENT AND ITS EFFECTS ON COMPANY'S CORPORATE PERFORMANCE
AN EVALUATION OF NIGERIAN MARKETING ENVIRONMENT AND ITS EFFECTS ON COMPANY'S CORPORATE PERFORMANCE
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Date
1999-09
Authors
MOSES, ODEY
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Abstract
The Nigerian Marketing environment had been experiencing
turbulent time over the year. Therefore, this project topic "An evaluation
of Nigerian Marketing environment an its effect on company's corporation
performance" is pulse to evaluate how some corporate organizations have
strive under this turbulent times.
This research project is made up of five chapters, Chapter one of
this project deals with an introduction to marketing and other factors that
have direct or indirect effects on marketing. These factors include
political, economic etc. It deals with statement of problem, purpose of
Study, research question, hypothesis, definition of terms, scope of study
and relevant of the study.
In chapter two, relevant text used in the course of the research
was reviewed.
Also, in chapter three, the methodology adopted in carrying on the
research work was highlighted.
Chapter three deals with data presentation and while chapter five
deals with summary', conclusion, recommendations and suggestion for
further research on the topic.
Description
A PROJECT SUBMITTED TO THE POSTGRADUATE
SCHOOL, AHMADU BELLO UNIVERSITY ZARIA IN
PARTIAL FULFILLMENT OF THE REQUIREMENT FOR
THE AWARD OF THE DEGREE OF MASTER IN
BUSINESS ADMINISTRATION.
DEPARTMENT OF BUSINESS ADMINISTRATION
FACULTY OF ADMINISTRATION
AHMADU BELLO UNIVERSITY
ZARIA - NIGERIA
SEPTEMBER, 1999
Keywords
EVALUATION,, NIGERIAN,, MARKETING,, ENVIRONMENT,, EFFECTS,, COMPANY'S,, CORPORATE,, PERFORMANCE