DEVELOPMENT OF NEW PRODUCTS IN A PHARMACEUTICAL INDUSTRY: A CASE STUDY OF ZARIA PHARMACEUTICAL COMPANY LIMITED

Simple item page
dc.contributor.authorMORA, SHUAIBU INUWA
dc.date.accessioned1998-02-11T12:10:06Z
dc.date.available1998-02-11T12:10:06Z
dc.date.issued1998-06-11
dc.descriptionA PROJECT SUBMITTED TO THE POSTGRADUATE SCHOOL, AHMADU BELLO UNIVERSITY, ZARIA, IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (MBA) DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF ADMINISTRATION AHMADU BELLO UNIVERSITY ZARIAen_US
dc.description.abstractThis study was carried out to see how the Nigerian Pharmaceutical Industries can effectively plan, develop and introduce new products with particular reference to Zaria Pharmaceutical Company (ZPC), Zaria, Kaduna State. Data for the study were collected by means of questionnaires administered on the staff of the company (Zaria Pharmaceutical Company) as well as dealers of the pharmaceutical products. Direct personal interviews were also used in collecting relevant marketing information. The published literatures also provided a rich source for secondary data. The study revealed capital shortage, high cost of developing new products and shortage of important new product ideas as the major problems facing new product develoment and introduction. The study also cited lack of support from Management, weakness in distribution and poor timing as the major causes of new pharmaceutical product failures. The study however, recommended a new product policies to be clearly spelt and enforced, and the organisation as a whole to be effectively involved in the new product development programmes.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/1255
dc.language.isoenen_US
dc.subjectDEVELOPMENTen_US
dc.subjectNEWen_US
dc.subjectPRODUCTSen_US
dc.subjectA PHARMACEUTICALen_US
dc.subjectINDUSTRYen_US
dc.subjectCASEen_US
dc.subjectSTUDYen_US
dc.subjectSTUDYen_US
dc.subjectPHARMACEUTICALen_US
dc.subjectCOMPANY LIMITEDen_US
dc.titleDEVELOPMENT OF NEW PRODUCTS IN A PHARMACEUTICAL INDUSTRY: A CASE STUDY OF ZARIA PHARMACEUTICAL COMPANY LIMITEDen_US
dc.typeThesisen_US
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
Shuaibu Inuwa Mora.pdf
Size:
5.3 MB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.58 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
ADMINISTRATION