DEVELOPMENT OF NEW PRODUCTS IN A PHARMACEUTICAL INDUSTRY: A CASE STUDY OF ZARIA PHARMACEUTICAL COMPANY LIMITED
DEVELOPMENT OF NEW PRODUCTS IN A PHARMACEUTICAL INDUSTRY: A CASE STUDY OF ZARIA PHARMACEUTICAL COMPANY LIMITED
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Date
1998-06-11
Authors
MORA, SHUAIBU INUWA
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Abstract
This study was carried out to see how the Nigerian
Pharmaceutical Industries can effectively plan, develop
and introduce new products with particular reference to
Zaria Pharmaceutical Company (ZPC), Zaria, Kaduna State.
Data for the study were collected by means of
questionnaires administered on the staff of the company
(Zaria Pharmaceutical Company) as well as dealers of the
pharmaceutical products. Direct personal interviews
were also used in collecting relevant marketing information.
The published literatures also provided a rich
source for secondary data.
The study revealed capital shortage, high cost of
developing new products and shortage of important new
product ideas as the major problems facing new product
develoment and introduction.
The study also cited lack of support from Management,
weakness in distribution and poor timing as the major
causes of new pharmaceutical product failures.
The study however, recommended a new product policies
to be clearly spelt and enforced, and the organisation
as a whole to be effectively involved in the new
product development programmes.
Description
A PROJECT SUBMITTED TO THE POSTGRADUATE SCHOOL,
AHMADU BELLO UNIVERSITY, ZARIA, IN PARTIAL FULFILLMENT
OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE
OF MASTER OF BUSINESS ADMINISTRATION (MBA)
DEPARTMENT OF BUSINESS ADMINISTRATION
FACULTY OF ADMINISTRATION
AHMADU BELLO UNIVERSITY
ZARIA
Keywords
DEVELOPMENT, NEW, PRODUCTS, A PHARMACEUTICAL, INDUSTRY, CASE, STUDY, STUDY, PHARMACEUTICAL, COMPANY LIMITED