MARKETING MIX POLICY (A CASE STUDY OF DANGOTE GROUP OF COMPANIES)

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dc.contributor.authorNDAGI, SAYEDI SHUAIB
dc.date.accessioned2014-04-01T08:45:11Z
dc.date.available2014-04-01T08:45:11Z
dc.date.issued2014-04-01
dc.descriptionBEING A PROJECT SUBMITTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION, INSTITUTE OF ADMINISTRATION, AHMADU BELLO UNIVERSITY-ZARIA FOR PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF MASTER DEGREE IN BUSINESS ADMINISTRATION (M. B. A.)en_US
dc.description.abstractThis is the research work that presents Marketing Mix Policy of Dangote group of companies. It commences by reviewing works of other scholars in related field. The methodology of research includes questionnaire administration to the companies’ officers, company’s publications in one magazine called “Entrepreneur” and personal interview conducted with officers of the companies. The finding indicate how one Marketing Mix indices or variables is used in relate to another. Advertisements and available of major distribution depots to sell personally and directly to customers are used mostly. They work ends with recommendation that are of vital importance to the company and the general public.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/4539
dc.language.isoenen_US
dc.subjectMARKETING MIX,en_US
dc.subjectPOLICY,en_US
dc.subjectDANGOTE,en_US
dc.subjectCOMPANIESen_US
dc.titleMARKETING MIX POLICY (A CASE STUDY OF DANGOTE GROUP OF COMPANIES)en_US
dc.typeThesisen_US
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