MARKETING MIX POLICY (A CASE STUDY OF DANGOTE GROUP OF COMPANIES)
MARKETING MIX POLICY (A CASE STUDY OF DANGOTE GROUP OF COMPANIES)
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Date
2014-04-01
Authors
NDAGI, SAYEDI SHUAIB
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Abstract
This is the research work that presents Marketing Mix Policy of Dangote group of companies. It
commences by reviewing works of other scholars in related field.
The methodology of research includes questionnaire administration to the companies’ officers,
company’s publications in one magazine called “Entrepreneur” and personal interview conducted
with officers of the companies.
The finding indicate how one Marketing Mix indices or variables is used in relate to another.
Advertisements and available of major distribution depots to sell personally and directly to
customers are used mostly.
They work ends with recommendation that are of vital importance to the company and the general
public.
Description
BEING A PROJECT SUBMITTED TO THE DEPARTMENT OF BUSINESS
ADMINISTRATION, INSTITUTE OF ADMINISTRATION, AHMADU BELLO
UNIVERSITY-ZARIA FOR PARTIAL FULFILLMENT OF THE
REQUIREMENT FOR THE AWARD OF MASTER DEGREE IN BUSINESS
ADMINISTRATION (M. B. A.)
Keywords
MARKETING MIX,, POLICY,, DANGOTE,, COMPANIES