AN ANALYSIS OF GRAPHIC DESIGN PROBLEMS FOUND IN SOME BILLBOARD ADVERTISEMENT IN NIGERIA

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dc.contributor.authorUSMAN, DAKYES SAMAILA
dc.date.accessioned2014-04-24T09:52:38Z
dc.date.available2014-04-24T09:52:38Z
dc.date.issued1999-09
dc.descriptionA Thesis submitted to the Postgraduate School Ahmadu Bello University, Zaria In Partial Fulfillment of the Requirements for the Degree of Master of Arts (Industrial Design) In the DEPARTMENT OF INDUSTRIAL DESIGN FACULTY OF ENVIRONMENTAL DESIGN AHMADU BELLO UNIVERSITY, ZARIA. SEPTEMBER, 1999en_US
dc.description.abstractGraphic design problems found in billboard advertisement in Nigeria - Master of Arts Industrial Design - Date 1999 pages 92 Table 8 Photographs. 12 The effect of the springing up of small - scale Industries due to positive economic measures introduced in recent times in Nigeria led to the mass production of goods and services. The prospective consumers of these goods and services must be adequately informed. One of the ways by which this could be done is through advertisements, billboards for instance. Unfortunately, from the researcher's critical study of billboards and preliminary discussions held with some practicing designers and a section of the public, it was observed that some of the billboards had lot of design problems. These problems ranged from poor layouts, poor illustrations, and wrong selection of types, poor colour usage and so on. These problems prompted this research. The specific objectives of this research were to:- 1.. Identify design problems in billboards 2. Determine the root causes of such design defects 3. Identify solutions to some of the design problems interms of the ideal laws or principles of design being properly put to use. 4. Determine the criteria for the effectiveness of billboard advertising in Nigeria (from a design point of view).en_US
dc.identifier.urihttp://hdl.handle.net/123456789/4704
dc.language.isoenen_US
dc.subjectANALYSIS,en_US
dc.subjectGRAPHIC DESIGN ,en_US
dc.subjectPROBLEMS ,en_US
dc.subjectFOUND,en_US
dc.subjectBILLBOARD,en_US
dc.subjectADVERTISEMENT,en_US
dc.subjectNIGERIAen_US
dc.titleAN ANALYSIS OF GRAPHIC DESIGN PROBLEMS FOUND IN SOME BILLBOARD ADVERTISEMENT IN NIGERIAen_US
dc.typeThesisen_US
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ENVIRONMENTAL DESIGN