ADVERTISING AS A TOOL FOR EFFECTIVE COMMUNICATION: A CASE STUDY OF P.Z. INDUSTRIES PLC, KADUNA

Simple item page
dc.contributor.authorHAMMAWA, M. HALILU
dc.date.accessioned2014-02-25T09:57:10Z
dc.date.available2014-02-25T09:57:10Z
dc.date.issued1997-11
dc.descriptionA PROJECT WORK SUBMITTED TO THE POSTGRADUATE SCHOOL, AHMADU BELLO UNIVERSITY, ZARIA; IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MASTER OF BUSINESS ADMINISTRATION (M.B.A). NOVEMBER, 1997.en_US
dc.description.abstractAdvertising as an economic catalyst will the attributes of persuasiveness to and inform activities has an important contribution to make in terms of increasing a firm's sales and profitability, and helping consumers in making their choice of demand or spending the income wisely. This project has been undertaken to examine the effectiveness of advertising on consumer behavior and have it is communicated especially on consumer goods in general. Chapter one brushes on the general allowing advertising, while chapter two explains fully advertising, how it is used and its relatedness you communication and allowing in general. Chapter three is concerned with gathering responses from different people through questionnaires, and how they use advertising practically and how effective it is. Chapter five explains the responses the findings revealed how consumers react or are motivated towards advertising and summarizing the research work and recommends to the organisation on how to increase sales. This write-up is intended to define clearly and to throw some light and bring the real picture and signature of the subject advertising and its role in business enterprises taking a case study of P.Z. Industries Plc, Kaduna.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/2518
dc.language.isoenen_US
dc.subjectADVERTISING,en_US
dc.subjectTOOL,en_US
dc.subjectCOMMUNICATION,en_US
dc.subjectINDUSTRIES,en_US
dc.subjectKADUNA.en_US
dc.titleADVERTISING AS A TOOL FOR EFFECTIVE COMMUNICATION: A CASE STUDY OF P.Z. INDUSTRIES PLC, KADUNAen_US
dc.typeThesisen_US
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
ADVERTISING AS A TOOL FOR EFFECTIVE COMMUNICATION, A CASE STUDY OF P.Z INDUSTRIES PLC, KADUNA.pdf
Size:
7.05 MB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.58 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
ADMINISTRATION