ADVERTISING AS A TOOL FOR EFFECTIVE COMMUNICATION: A CASE STUDY OF P.Z. INDUSTRIES PLC, KADUNA
ADVERTISING AS A TOOL FOR EFFECTIVE COMMUNICATION: A CASE STUDY OF P.Z. INDUSTRIES PLC, KADUNA
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Date
1997-11
Authors
HAMMAWA, M. HALILU
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Abstract
Advertising as an economic catalyst will the attributes of persuasiveness
to and inform activities has an important contribution to make in terms of
increasing a firm's sales and profitability, and helping consumers in making their
choice of demand or spending the income wisely.
This project has been undertaken to examine the effectiveness of
advertising on consumer behavior and have it is communicated especially on
consumer goods in general.
Chapter one brushes on the general allowing advertising, while chapter two
explains fully advertising, how it is used and its relatedness you communication
and allowing in general. Chapter three is concerned with gathering responses from
different people through questionnaires, and how they use advertising practically
and how effective it is. Chapter five explains the responses the findings revealed
how consumers react or are motivated towards advertising and summarizing the
research work and recommends to the organisation on how to increase sales.
This write-up is intended to define clearly and to throw some light and
bring the real picture and signature of the subject advertising and its role in
business enterprises taking a case study of P.Z. Industries Plc, Kaduna.
Description
A PROJECT WORK SUBMITTED TO THE POSTGRADUATE
SCHOOL, AHMADU BELLO UNIVERSITY, ZARIA; IN
PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE
AWARD OF MASTER OF BUSINESS ADMINISTRATION
(M.B.A).
NOVEMBER, 1997.
Keywords
ADVERTISING,, TOOL,, COMMUNICATION,, INDUSTRIES,, KADUNA.