THE IMPACT OF BRANDING IN ENHANCING PROFITABILITY IN MANUFACTURING SECTOR. A STUDY OF NIGERIAN BOTTLING COMPANY

Simple item page
dc.contributor.authorBELLO, TAOFIK ABIDEMI
dc.date.accessioned2014-08-15T10:50:48Z
dc.date.available2014-08-15T10:50:48Z
dc.date.issued2013-02
dc.descriptionBEING A PROJECT SUBMITTED TO THE POSTGRADUATE SCHOOL AHMADU BELLO UNIVERSITY, ZARIA, IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (MBA) OF AHMADU BELLO UNIVERSITY, ZARIA. DEPARTMENT OF BUSINESS ADMINISTRATION, FACULTY OF ADMINISTRATION A.B.U ZARIA. FEBRUARY, 2013en_US
dc.description.abstractThis research was carried out with the objective of determining the impact of branding in enhancing profitability in manufacturing sector. A case study of Nigerian bottling company. Data for the study was collected from both primary and secondary sources. Table was used to present the data and percentage was used to analyze the data. The result revealed that branding enhances profitability in Nigerian bottling company. The study recommends that management should ensure that good branding strategies should be adopted to enhance profitability and sales volume.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/5239
dc.language.isoenen_US
dc.subjectIMPACT,en_US
dc.subjectBRANDING,en_US
dc.subjectENHANCING,en_US
dc.subjectPROFITABILITY,en_US
dc.subjectMANUFACTURING,en_US
dc.subjectSECTOR.en_US
dc.subjectSTUDY,en_US
dc.subjectNIGERIAN,en_US
dc.subjectBOTTLING,en_US
dc.subjectCOMPANY.en_US
dc.titleTHE IMPACT OF BRANDING IN ENHANCING PROFITABILITY IN MANUFACTURING SECTOR. A STUDY OF NIGERIAN BOTTLING COMPANYen_US
dc.typeThesisen_US
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
THE IMPACT OF BRANDING IN ENHANCING PROFITABILITY IN MANUFACTURING SECTOR..pdf
Size:
385.42 KB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.58 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
ADMINISTRATION