THE IMPACT OF BRANDING IN ENHANCING PROFITABILITY IN MANUFACTURING SECTOR. A STUDY OF NIGERIAN BOTTLING COMPANY
THE IMPACT OF BRANDING IN ENHANCING PROFITABILITY IN MANUFACTURING SECTOR. A STUDY OF NIGERIAN BOTTLING COMPANY
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Date
2013-02
Authors
BELLO, TAOFIK ABIDEMI
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Abstract
This research was carried out with the objective of determining the impact of branding in enhancing profitability in manufacturing sector. A case study of Nigerian bottling company. Data for the study was collected from both primary and secondary sources. Table was used to present the data and percentage was used to analyze the data. The result revealed that branding enhances profitability in Nigerian bottling company. The study recommends that management should ensure that good branding strategies should be adopted to enhance profitability and sales volume.
Description
BEING A PROJECT SUBMITTED TO THE POSTGRADUATE SCHOOL AHMADU BELLO UNIVERSITY, ZARIA, IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (MBA) OF AHMADU BELLO UNIVERSITY, ZARIA.
DEPARTMENT OF BUSINESS ADMINISTRATION,
FACULTY OF ADMINISTRATION
A.B.U ZARIA.
FEBRUARY, 2013
Keywords
IMPACT,, BRANDING,, ENHANCING,, PROFITABILITY,, MANUFACTURING,, SECTOR., STUDY,, NIGERIAN,, BOTTLING,, COMPANY.