PROBLEMS AND PROSPECTS OF MARKETING CONSULTANCY SERVICES IN NIGERIA: A CASE STUDY OF AHMADU BELLO UNIVERSITY CONSULTANCY SERVICES, ZARIA

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dc.contributor.authorONIYANGI, RONKE SUIBAT
dc.date.accessioned2014-02-07T10:13:00Z
dc.date.available2014-02-07T10:13:00Z
dc.date.issued1988-11
dc.descriptionA PROJECT SUBMITTED TO THE POSTGRADUATE SCHOOL AHMADU BELLO UNIVERSITY, ZARIA, IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF MASTER IN BUSINESS ADMINISTRATION (MBA).en_US
dc.description.abstractThis research study intends looking into the various problems and prospects of marketing faced by consultancy service firms in Nigeria using Ahmadu Bello University Consultancy Services (ABUCONS) as a case study. Marketing aspect of consultancy services is the focus because marketing thinking and practice is seen to be gradually moving into the service industries. Another reason is because marketing in professional service firms helps the firms in meeting unprecedented challenges they might face. In carrying out this study, written texts were consulted in order to have an overview of various authors-view points on marketing of professional service firms. Also, the consultants at ABUCONS were asked various questions in order to identify the specific marketing problems they encounter. It is interesting to note that most of the problems they identified are very much intune to what the various texts enumerated as problems militating against marketing in consultancy service firms.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/630
dc.language.isoenen_US
dc.subjectPROBLEMSen_US
dc.subjectPROSPECTSen_US
dc.subjectMARKETINGen_US
dc.subjectCONSULTANCYen_US
dc.subjectSERVICESen_US
dc.subjectNIGERIAen_US
dc.titlePROBLEMS AND PROSPECTS OF MARKETING CONSULTANCY SERVICES IN NIGERIA: A CASE STUDY OF AHMADU BELLO UNIVERSITY CONSULTANCY SERVICES, ZARIAen_US
dc.typeThesisen_US
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