PROBLEMS AND PROSPECTS OF MARKETING CONSULTANCY SERVICES IN NIGERIA: A CASE STUDY OF AHMADU BELLO UNIVERSITY CONSULTANCY SERVICES, ZARIA
PROBLEMS AND PROSPECTS OF MARKETING CONSULTANCY SERVICES IN NIGERIA: A CASE STUDY OF AHMADU BELLO UNIVERSITY CONSULTANCY SERVICES, ZARIA
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Date
1988-11
Authors
ONIYANGI, RONKE SUIBAT
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Abstract
This research study intends looking into the
various problems and prospects of marketing faced by
consultancy service firms in Nigeria using Ahmadu
Bello University Consultancy Services (ABUCONS) as a case
study. Marketing aspect of consultancy services is the
focus because marketing thinking and practice is seen
to be gradually moving into the service industries.
Another reason is because marketing in professional
service firms helps the firms in meeting unprecedented
challenges they might face.
In carrying out this study, written texts were
consulted in order to have an overview of various
authors-view points on marketing of professional service
firms. Also, the consultants at ABUCONS were asked various
questions in order to identify the specific marketing
problems they encounter.
It is interesting to note that most of the problems
they identified are very much intune to what the various
texts enumerated as problems militating against marketing
in consultancy service firms.
Description
A PROJECT SUBMITTED TO THE POSTGRADUATE SCHOOL
AHMADU BELLO UNIVERSITY, ZARIA, IN PARTIAL
FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF
THE DEGREE OF MASTER IN BUSINESS ADMINISTRATION
(MBA).
Keywords
PROBLEMS, PROSPECTS, MARKETING, CONSULTANCY, SERVICES, NIGERIA