THE ASSESSMENT OF ECONOMIC FACTORS OF MANUFCTURER'S CHOICE OF CHANNEL(S) OF DISTRIBUTION IN SOKOTO STATE

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dc.contributor.authorBITRUS, BASHIR NAOMI
dc.date.accessioned2014-03-31T09:27:02Z
dc.date.available2014-03-31T09:27:02Z
dc.date.issued2000-12
dc.descriptionA THESIS SUBMITTED TO THE POSTGRADUATE SCHOOL OF AHMADU BELLO UNIVERSITY, ZARIA, NIGERIA, IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF A MASTER OF EDUCATION DEGREE (BUSINESS EDUCATION) DEPARTMENT OF VOCATIONAL AND TECHNICAL EDUCATION FACULTY OF EDUCATION AHMADU BELLO UNIVERSITY, ZARIAen_US
dc.description.abstractThe purpose of this study is to assess the economic factors of Manufacturer's Choice of Channels of Distribution in Sokoto State, and to recommend the possible channels to be adopted to reduce high cost of distribution of goods within the economy. The researcher carried out the study with respondents from four manufacturing firms. The questionnaire and rating scale were the main instrument used in the data collection. The findings of the study include:- a) That distribution cost are independent of channel policy. The decision to use a particular channel was not found to be dependent on cost of channel. b) That distance plays a dominant role in the choice of channels of distribution. This is because the further the customers, the longer the channels. c) That the financial strength of the firm does not have any influence on channel decision. Manufacturers generally select distribution channels regardless of the size and their share capital. d) The type of equipment has no regards in the choice of channels of distribution despite the high relevance of availability of trucks, warehouse and vans to the channel's decision. viii e) It was also discovered that the skilled and unskilled labour does not: affect channel decision. The recommendations made include:- a) The firms should pay more attention to the effects of other economic variables apart from distance on their selection of distribution of channels. b) The finding that firms rely on warehouses and vehicular facilities also rely more on long channels appears overlapping and inconsistent. It is therefore, recommended that firms rationalise their channel policy to allow facilities to complement rather than duplicate responsibilities of channel members. c) Firms need to elevate channel responsibilities to the position of established units within their marketing departments. Personal observation reveals that apart from the CCNN none of the firms investigated had any established channel unit beyond the level of assigned officers who is mostly involved in other marketing responsibilities. d) Firms should establish depots in the various states to reduce the cost of distribution by cutting down the number of channels.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/4454
dc.language.isoenen_US
dc.subjectASSESSMENT,en_US
dc.subjectECONOMIC FACTORS,en_US
dc.subjectMANUFCTURER'S,en_US
dc.subjectCHANNEL(S) OF DISTRIBUTION,en_US
dc.subjectSOKOTO STATE,en_US
dc.titleTHE ASSESSMENT OF ECONOMIC FACTORS OF MANUFCTURER'S CHOICE OF CHANNEL(S) OF DISTRIBUTION IN SOKOTO STATEen_US
dc.typeThesisen_US
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