THE ASSESSMENT OF ECONOMIC FACTORS OF MANUFCTURER'S CHOICE OF CHANNEL(S) OF DISTRIBUTION IN SOKOTO STATE
THE ASSESSMENT OF ECONOMIC FACTORS OF MANUFCTURER'S CHOICE OF CHANNEL(S) OF DISTRIBUTION IN SOKOTO STATE
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Date
2000-12
Authors
BITRUS, BASHIR NAOMI
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Abstract
The purpose of this study is to assess the economic factors of
Manufacturer's Choice of Channels of Distribution in Sokoto State, and to
recommend the possible channels to be adopted to reduce high cost of
distribution of goods within the economy.
The researcher carried out the study with respondents from four
manufacturing firms. The questionnaire and rating scale were the main
instrument used in the data collection. The findings of the study include:-
a) That distribution cost are independent of channel policy. The decision
to use a particular channel was not found to be dependent on cost of
channel.
b) That distance plays a dominant role in the choice of channels of
distribution. This is because the further the customers, the longer the
channels.
c) That the financial strength of the firm does not have any influence on
channel decision. Manufacturers generally select distribution channels
regardless of the size and their share capital.
d) The type of equipment has no regards in the choice of channels of
distribution despite the high relevance of availability of trucks,
warehouse and vans to the channel's decision.
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e) It was also discovered that the skilled and unskilled labour does not:
affect channel decision.
The recommendations made include:-
a) The firms should pay more attention to the effects of other economic
variables apart from distance on their selection of distribution of
channels.
b) The finding that firms rely on warehouses and vehicular facilities also
rely more on long channels appears overlapping and inconsistent. It is
therefore, recommended that firms rationalise their channel policy to
allow facilities to complement rather than duplicate responsibilities of
channel members.
c) Firms need to elevate channel responsibilities to the position of
established units within their marketing departments. Personal
observation reveals that apart from the CCNN none of the firms
investigated had any established channel unit beyond the level of
assigned officers who is mostly involved in other marketing
responsibilities.
d) Firms should establish depots in the various states to reduce the cost
of distribution by cutting down the number of channels.
Description
A THESIS SUBMITTED TO THE POSTGRADUATE SCHOOL OF
AHMADU BELLO UNIVERSITY, ZARIA, NIGERIA, IN PARTIAL
FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF A
MASTER OF EDUCATION DEGREE (BUSINESS EDUCATION)
DEPARTMENT OF VOCATIONAL AND TECHNICAL EDUCATION
FACULTY OF EDUCATION
AHMADU BELLO UNIVERSITY, ZARIA
Keywords
ASSESSMENT,, ECONOMIC FACTORS,, MANUFCTURER'S,, CHANNEL(S) OF DISTRIBUTION,, SOKOTO STATE,