STRATEGIES FOR MARKETING OF AGRICULTURAL INPUT IN NIGERIA:
STRATEGIES FOR MARKETING OF AGRICULTURAL INPUT IN NIGERIA:
| dc.contributor.author | UMAR, BALARABE ZARIA | |
| dc.date.accessioned | 2014-03-06T09:43:20Z | |
| dc.date.available | 2014-03-06T09:43:20Z | |
| dc.date.issued | 1996-12 | |
| dc.description | A PROJECT SUBMITTED TO THE POST GRADUATE SCHOOL, AHMADU BELLO UNIVERSITY IN PARTIAL FULFILLMENT OF THE AWARD FOR THE DEGREE OF MASTER IN BUSINESS ADMINISTRATION DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF ADMINISTRATION AHMADU BELLO UNIVERSITY ZARIA | en_US |
| dc.description.abstract | This study is on marketing strategy as applied in farmers supply company (KDS) ltd. It tries to assess the company's present marketing mix strategies against the dynamic Nigerian business environment. Formal strategy evaluations and annual strategy reviews are growing in use, having already risen to become a standard management practice in most large companies. The reader will find that while some of the strategies are in practice, a lot more have not been effective and some never introduced. Serious inadequacies are observed in the areas of promotion, these include lack of advertising budget, no sales promotion and packaging was not given any due consideration as a strategy. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/3375 | |
| dc.language.iso | en | en_US |
| dc.subject | STRATEGIES | en_US |
| dc.subject | MARKETING | en_US |
| dc.subject | AGRICULTURAL INPUT | en_US |
| dc.subject | NIGERIA | en_US |
| dc.title | STRATEGIES FOR MARKETING OF AGRICULTURAL INPUT IN NIGERIA: | en_US |
| dc.type | Thesis | en_US |