STRATEGIES FOR MARKETING OF AGRICULTURAL INPUT IN NIGERIA:
STRATEGIES FOR MARKETING OF AGRICULTURAL INPUT IN NIGERIA:
No Thumbnail Available
Date
1996-12
Authors
UMAR, BALARABE ZARIA
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
This study is on marketing strategy as applied in farmers supply company (KDS) ltd. It
tries to assess the company's present marketing mix strategies against the dynamic Nigerian
business environment. Formal strategy evaluations and annual strategy reviews are growing
in use, having already risen to become a standard management practice in most large
companies.
The reader will find that while some of the strategies are in practice, a lot more have not
been effective and some never introduced. Serious inadequacies are observed in the areas of
promotion, these include lack of advertising budget, no sales promotion and packaging was
not given any due consideration as a strategy.
Description
A PROJECT SUBMITTED TO THE POST GRADUATE SCHOOL,
AHMADU BELLO UNIVERSITY
IN PARTIAL FULFILLMENT OF THE AWARD
FOR THE DEGREE
OF MASTER IN BUSINESS ADMINISTRATION
DEPARTMENT OF BUSINESS ADMINISTRATION
FACULTY OF ADMINISTRATION
AHMADU BELLO UNIVERSITY
ZARIA
Keywords
STRATEGIES, MARKETING, AGRICULTURAL INPUT, NIGERIA