NIGERIAN UNIVERSITY STUDENTS’ INTERNET USES AND GRATIFICATIONS: STUDY OF TWO SELECTED INTERNET ACCESS POINTS
NIGERIAN UNIVERSITY STUDENTS’ INTERNET USES AND GRATIFICATIONS: STUDY OF TWO SELECTED INTERNET ACCESS POINTS
No Thumbnail Available
Date
2014-09
Authors
EMMANUEL, Nathan Oguche
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Nigerian university students have become receptive to Internet technology. However, literature indicates that there are sparse studies on how and why the students make use of this technology. The few studies on Internet uses and gratifications were conducted in the context of America, Europe and India. This research looks at Nigerian university students‟ Internet uses and gratifications with specific attention to two Internet access points – cybercafé and MTN Universities Connect in Ahmadu Bello University, Zaria and University of Benin, Edo State. Using a survey method, 350 copies of questionnaire were purposively administered and the results of the two-paired sample t-test shows discernible statistically significant differences between cybercafé and MTN Universities Connect uses. Also, the study applied an Exploratory Factor Analysis (EFA) to compare the gratifications of the two Internet access points. Applying Kaiser Criterion, all factors that had the eigenvalue of > 1.0 were retained. Through varimax rotation method, the factor analysis generated two and three gratification dimensions for MTN Universities Connect and cybercafé respectively. This study is therefore a demonstration of the fact that Internet access point (technology) is a predictor for Internet uses and gratifications.
Description
A THESIS SUBMITTED TO THE SCHOOL OF POSTGRADUATE STUDIES, AHMADU BELLO UNIVERSITY IN PARTIAL FULFILMENT FOR THE AWARD OF MASTER DEGREE IN MASS COMMUNICATION. DEPARTMENT OF MASS COMMUNICATION, FACULTY OF SOCIAL SCIENCES, AHMADU BELLO UNIVERSITY, ZARIA – NIGERIA
Keywords
NIGERIAN,, UNIVERSITY,, STUDENTS,, INTERNET USES,, GRATIFICATIONS,, STUDY,, INTERNET ACCESS POINTS BY Nathan Oguche EMMANUEL, B.Sc Mass Communication (ABU-ZARIA) 2006 MSC/SOC-SCI/0792/2009-2010 A THESIS SUBMITTED TO THE SCHOOL OF POSTGRADUATE STUDIES, AHMADU BELLO UNIVERSITY IN PARTIAL FULFILMENT FOR THE AWARD OF MASTER DEGREE IN MASS COMMUNICATION. DEPARTMENT OF MASS COMMUNICATION, FACULTY OF SOCIAL SCIENCES, AHMADU BELLO UNIVERSITY, ZARIA – NIGERIA SEPTEMBER,