THE PLACE OF MARKETING MANAGEMENT IN THE PRESENT DAY BANKING INDUSTRY (A CASE STUDY OF SAVANNA BANK PLC)

Simple item page
dc.contributor.authorABUBAKAR, AHMED
dc.date.accessioned2014-03-26T09:22:55Z
dc.date.available2014-03-26T09:22:55Z
dc.date.issued1997-10
dc.descriptionA PROJECT SUBMITTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION AHMADU BELLO UNIVERSITY, ZARIA IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MASTER OF BUSINESS ADMINISTRATION (M.B.A) DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF ADMINISTRATION INSTITUTE OF ADMINISTRATION ZARIA. OCTOBER, 1997en_US
dc.description.abstractThis study is on place of marketing management in the present day banking industry taking Savannah Bank of Nigeria Plc, as a case study. Marketing Management is changing the banking business and is becoming increasingly necessary in today's competitive banking environment. Marketing management actually change any business. The traditional role of banker's of just being collectors deposit is fast changing to that of services oriented or customer oriented. Banks enjoyed an advantageous and privileged position as financial intermediates and regulators of the economy. Banks are in business to sell a wide range of financial services. At the end of this study conclusion and recommendation will be provided where necessary based on the research findingsen_US
dc.identifier.urihttp://hdl.handle.net/123456789/4270
dc.language.isoenen_US
dc.subjectPLACE,en_US
dc.subjectMARKETING,en_US
dc.subjectMANAGEMENT,en_US
dc.subjectBANKING,en_US
dc.subjectINDUSTRY,en_US
dc.subjectSAVANNA BANKen_US
dc.titleTHE PLACE OF MARKETING MANAGEMENT IN THE PRESENT DAY BANKING INDUSTRY (A CASE STUDY OF SAVANNA BANK PLC)en_US
dc.typeThesisen_US
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
THE PLACE OF MARKETING MANAGEMENT IN THE PRESENT DAY BANKING INDUSTRY, A CASE STUDY OF SAVANNA BANK PLC.pdf
Size:
8.41 MB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.58 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
ADMINISTRATION