THE PLACE OF MARKETING MANAGEMENT IN THE PRESENT DAY BANKING INDUSTRY (A CASE STUDY OF SAVANNA BANK PLC)
THE PLACE OF MARKETING MANAGEMENT IN THE PRESENT DAY BANKING INDUSTRY (A CASE STUDY OF SAVANNA BANK PLC)
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Date
1997-10
Authors
ABUBAKAR, AHMED
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Abstract
This study is on place of marketing management in the present day
banking industry taking Savannah Bank of Nigeria Plc, as a case study.
Marketing Management is changing the banking business and is becoming
increasingly necessary in today's competitive banking environment. Marketing
management actually change any business. The traditional role of banker's of
just being collectors deposit is fast changing to that of services oriented or
customer oriented. Banks enjoyed an advantageous and privileged position as
financial intermediates and regulators of the economy. Banks are in business to
sell a wide range of financial services.
At the end of this study conclusion and recommendation will be provided
where necessary based on the research findings
Description
A PROJECT SUBMITTED TO THE DEPARTMENT OF BUSINESS
ADMINISTRATION AHMADU BELLO UNIVERSITY, ZARIA IN PARTIAL
FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MASTER OF
BUSINESS ADMINISTRATION (M.B.A)
DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF
ADMINISTRATION
INSTITUTE OF ADMINISTRATION
ZARIA.
OCTOBER, 1997
Keywords
PLACE,, MARKETING,, MANAGEMENT,, BANKING,, INDUSTRY,, SAVANNA BANK