MR BIGGS RESTAURANT COMPLEX Architecture as a Medium for Product Promotion

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dc.contributor.authorOLUBUNMI, OGUNBIYI JUMOKE
dc.date.accessioned2014-02-11T09:24:54Z
dc.date.available2014-02-11T09:24:54Z
dc.date.issued1999-09
dc.descriptionA Thesis Submitted to the past Graduate School, Ahxnadu Bello University, Zaria. In Partial Fulfilment of the Requirement for the Degree of Masters of Science in Architecture Department of Architectureen_US
dc.description.abstractABSTRACT Restaurant facilities in Nigeria are fast becoming integrated into the everyday life of the country due to the demanding occupation and busy schedule of the average Nigerian. The Cream Executives in corporate Organisations also referred to as young Urban Pioneers or "Yuppies" are fast making their mark in every sector of the Nigerian economy. The commercial and corporate nerve centre of the most populous black country in the world, Lagos. Therefore the need for a complex that will enhance the corporate image of these young pioneers as well as cater for their basic need is only natural. There is a reflection of this consideration in the dynamic trend of Nigerian commerce and enterprise and the influences of international trade. MR. Biggs is the brand none given to the fast food chain owned by, United African Company, UAC. Various outlets are located within the central business district metropolitan of Lagos. Although these outlets meet the basic needs of the consumer, there is a tendency towards monotony in appropriation of functions and consumer services: hence, the need for a restaurants complex. That will cater for the needs for a our constantly changing corporate society. Priority will be given to the target group of these corporate workers within the given areas and other statistical data will be given areas and other statistical vi data will be given to buttress this need. Lagos the centre of commerce and industry in Nigeria is strategic for the development of this project. Thereby enhancing the development of "new frontier" in the Nigerian economy. viien_US
dc.identifier.urihttp://hdl.handle.net/123456789/1048
dc.language.isoenen_US
dc.subjectMR BIGGSen_US
dc.subjectRESTAURANTen_US
dc.subjectCOMPLEXen_US
dc.subjectArchitectureen_US
dc.subjectMediumen_US
dc.subjectProduct Promotionen_US
dc.titleMR BIGGS RESTAURANT COMPLEX Architecture as a Medium for Product Promotionen_US
dc.typeThesisen_US
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