MR BIGGS RESTAURANT COMPLEX Architecture as a Medium for Product Promotion
MR BIGGS RESTAURANT COMPLEX Architecture as a Medium for Product Promotion
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Date
1999-09
Authors
OLUBUNMI, OGUNBIYI JUMOKE
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Abstract
ABSTRACT
Restaurant facilities in Nigeria are fast becoming
integrated into the everyday life of the country due to the
demanding occupation and busy schedule of the average
Nigerian.
The Cream Executives in corporate Organisations also
referred to as young Urban Pioneers or "Yuppies" are fast
making their mark in every sector of the Nigerian economy.
The commercial and corporate nerve centre of the most
populous black country in the world, Lagos.
Therefore the need for a complex that will enhance the
corporate image of these young pioneers as well as cater for
their basic need is only natural. There is a reflection of
this consideration in the dynamic trend of Nigerian commerce
and enterprise and the influences of international trade.
MR. Biggs is the brand none given to the fast food chain
owned by, United African Company, UAC. Various outlets are
located within the central business district metropolitan of
Lagos. Although these outlets meet the basic needs of the
consumer, there is a tendency towards monotony in
appropriation of functions and consumer services: hence, the
need for a restaurants complex. That will cater for the
needs for a our constantly changing corporate society.
Priority will be given to the target group of these
corporate workers within the given areas and other
statistical data will be given areas and other statistical
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data will be given to buttress this need.
Lagos the centre of commerce and industry in Nigeria is
strategic for the development of this project. Thereby
enhancing the development of "new frontier" in the Nigerian
economy.
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Description
A Thesis Submitted to the past Graduate School,
Ahxnadu Bello University, Zaria. In Partial
Fulfilment of the Requirement for the Degree of
Masters of Science in Architecture Department of
Architecture
Keywords
MR BIGGS, RESTAURANT, COMPLEX, Architecture, Medium, Product Promotion