A COMPARATIVE STUDY OF THE ACTIVITIES OF PETROLEUM PRODUCTS RETAIL OUTLETS

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dc.contributor.authorBala, Kabiru
dc.date.accessioned2014-03-06T09:15:23Z
dc.date.available2014-03-06T09:15:23Z
dc.date.issued1998-09
dc.descriptionA Thesis Submitted to the Postgraduate School, Ahmadu Bello University, Zaria, Nigeria in Partial Fulfillment of the Requirements for the Award of Degree of Master of Business Administration (M.B.A) SEPTEMBER, 1998en_US
dc.description.abstractA comparative study of petroleum products retailing was conducted in Kaduna, Kano and Zaria. Five different companies were studied and only Public Limited Companies (PLC) were considered. The companies were Mobil, Total, Texaco, Unipetrol and Agip. It was discovered that there is increasing competition among the major retailers. The companies respond to competitive strategies In different ways. Also, the retailers engage in the "exclusive" kind of distribution. Consequently, there is need for greater product differentiation in the product ranges of the various companies.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/3358
dc.language.isoenen_US
dc.subjectA COMPARATIVE,en_US
dc.subjectSTUDY,en_US
dc.subjectACTIVITIES,en_US
dc.subjectPETROLEUM,en_US
dc.subjectPRODUCTS,en_US
dc.subjectRETAIL,en_US
dc.subjectOUTLETSen_US
dc.titleA COMPARATIVE STUDY OF THE ACTIVITIES OF PETROLEUM PRODUCTS RETAIL OUTLETSen_US
dc.typeThesisen_US
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