A COMPARATIVE STUDY OF THE ACTIVITIES OF PETROLEUM PRODUCTS RETAIL OUTLETS
A COMPARATIVE STUDY OF THE ACTIVITIES OF PETROLEUM PRODUCTS RETAIL OUTLETS
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Date
1998-09
Authors
Bala, Kabiru
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Abstract
A comparative study of petroleum products retailing was
conducted in Kaduna, Kano and Zaria. Five different companies
were studied and only Public Limited Companies (PLC) were
considered. The companies were Mobil, Total, Texaco, Unipetrol
and Agip. It was discovered that there is increasing
competition among the major retailers. The companies respond
to competitive strategies In different ways. Also, the
retailers engage in the "exclusive" kind of distribution.
Consequently, there is need for greater product
differentiation in the product ranges of the various
companies.
Description
A Thesis Submitted to the Postgraduate School,
Ahmadu Bello University, Zaria, Nigeria in
Partial Fulfillment of the Requirements for the Award
of Degree of Master of Business Administration (M.B.A)
SEPTEMBER, 1998
Keywords
A COMPARATIVE,, STUDY,, ACTIVITIES,, PETROLEUM,, PRODUCTS,, RETAIL,, OUTLETS