A COMPARATIVE STUDY OF THE ACTIVITIES OF PETROLEUM PRODUCTS RETAIL OUTLETS

No Thumbnail Available
Date
1998-09
Authors
Bala, Kabiru
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
A comparative study of petroleum products retailing was conducted in Kaduna, Kano and Zaria. Five different companies were studied and only Public Limited Companies (PLC) were considered. The companies were Mobil, Total, Texaco, Unipetrol and Agip. It was discovered that there is increasing competition among the major retailers. The companies respond to competitive strategies In different ways. Also, the retailers engage in the "exclusive" kind of distribution. Consequently, there is need for greater product differentiation in the product ranges of the various companies.
Description
A Thesis Submitted to the Postgraduate School, Ahmadu Bello University, Zaria, Nigeria in Partial Fulfillment of the Requirements for the Award of Degree of Master of Business Administration (M.B.A) SEPTEMBER, 1998
Keywords
A COMPARATIVE,, STUDY,, ACTIVITIES,, PETROLEUM,, PRODUCTS,, RETAIL,, OUTLETS
Citation
Collections