CONSUMER CHOICE OF COMMERCIAL BANKS IN NIGERIA (A STUDY OF ZENITH INTERNATIONAL BANK LIMITED)

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dc.contributor.authorUSMAN, SIMONI
dc.date.accessioned2014-04-08T08:55:36Z
dc.date.available2014-04-08T08:55:36Z
dc.date.issued1998
dc.descriptionA RESEARCH PROJECT SUBMITTED TO POST GRADUATE SCHOOL, AIIMADU BELLO UNIVERSITY ZARIA IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR AWARD OF THE DEGREE OF MASTERS IN BUSINESS ADMINISTRATION (MBA). 1998en_US
dc.description.abstractThe study has examined the quality of Banking services in Nigeria vis-a-vis the changing needs of the customer. It has also articulated how much certain customer attributes affect their choice of commercial banks. In the course of the study, a review of literature was undertaken. It covered the concept of consumer behaviour and gave a brief history of Bank Marketing in Nigeria. The study relied mainly, though, not entirely on primary data. To this end, customers and a few officers of the bank were interviewed. The results of the study showed that in modern day baking, almost every bank has a slogan proclaiming its commitment to customer satisfaction and the efficiency of its services. In trying to meet customer needs, banks have learned to focus their operations. They are putting a lot premium on developing and maintaining intimate relationships with their customers to determine their needs and expectations and knowing how best to meet them.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/4641
dc.language.isoenen_US
dc.subjectCONSUMER,en_US
dc.subjectCHOICE,en_US
dc.subjectCOMMERCIAL,en_US
dc.subjectBANKS,en_US
dc.subjectNIGERIAen_US
dc.subjectSTUDY,en_US
dc.subjectZENITH INTERNATIONAL BANK LIMITEDen_US
dc.titleCONSUMER CHOICE OF COMMERCIAL BANKS IN NIGERIA (A STUDY OF ZENITH INTERNATIONAL BANK LIMITED)en_US
dc.typeThesisen_US
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