CONSUMER CHOICE OF COMMERCIAL BANKS IN NIGERIA (A STUDY OF ZENITH INTERNATIONAL BANK LIMITED)
CONSUMER CHOICE OF COMMERCIAL BANKS IN NIGERIA (A STUDY OF ZENITH INTERNATIONAL BANK LIMITED)
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Date
1998
Authors
USMAN, SIMONI
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Abstract
The study has examined the quality of Banking services in Nigeria vis-a-vis
the changing needs of the customer. It has also articulated how much certain
customer attributes affect their choice of commercial banks.
In the course of the study, a review of literature was undertaken. It covered
the concept of consumer behaviour and gave a brief history of Bank
Marketing in Nigeria.
The study relied mainly, though, not entirely on primary data. To this end,
customers and a few officers of the bank were interviewed.
The results of the study showed that in modern day baking, almost every
bank has a slogan proclaiming its commitment to customer satisfaction and
the efficiency of its services. In trying to meet customer needs, banks have
learned to focus their operations. They are putting a lot premium on
developing and maintaining intimate relationships with their customers to
determine their needs and expectations and knowing how best to meet them.
Description
A RESEARCH PROJECT SUBMITTED TO POST GRADUATE SCHOOL,
AIIMADU BELLO UNIVERSITY ZARIA IN PARTIAL FULFILLMENT
OF THE REQUIREMENT FOR AWARD OF THE DEGREE OF
MASTERS IN BUSINESS ADMINISTRATION (MBA).
1998
Keywords
CONSUMER,, CHOICE,, COMMERCIAL,, BANKS,, NIGERIA, STUDY,, ZENITH INTERNATIONAL BANK LIMITED