MANAGEMENT OF PROMOTIONAL ACTIVITIES IN THE MANUFACTURING INDUSTRIES: A CASE STUDY OF LEVER BROTHERS NIGERIA PLC, KADUNA.

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dc.contributor.authorABDULMALIK, AHMED ADINOYI
dc.date.accessioned2014-02-24T11:12:34Z
dc.date.available2014-02-24T11:12:34Z
dc.date.issued1998-10
dc.descriptionBEING A PROJECT SUBMITTED TO THE POST GRADUATE SCHOOL, AHMADU BELLO UNIVERSITY,ZAR1A. IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF TF1E DEGREE OF MASTER OF BUSINESS ADMINISTRATION (MBA) DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF ADMINISTRATION AHMADU BELLO UNIVERSITY ZARIA. OCTOBER, 1998.en_US
dc.description.abstractPromotion involves the co-ordination of all seller-initiated efforts to set up channels of information and persuasion to facilitate the sale of goods or services, or the acceptance of an idea, this concept is very important in our national business today because every consumer related industries are involved in the activity, therefore, this research work is interested in finding how Lever Brothers Nigeria Pic is managing its promotional activities in this current economic depression. The information gathered through questionnaire, interview and personal observations shows that the company's refusal to countenance market forces on the supply sides, increasing competition within the industries and poor rewarding system for its sales representatives.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/2397
dc.language.isoenen_US
dc.subjectMANUFACTURING,en_US
dc.subjectINDUSTRIES,en_US
dc.subjectMANAGEMENT,en_US
dc.subjectLEVER BROTHERSen_US
dc.subjectPROMOTIONAL,en_US
dc.subjectNIGERIAen_US
dc.subjectKADUNA.en_US
dc.titleMANAGEMENT OF PROMOTIONAL ACTIVITIES IN THE MANUFACTURING INDUSTRIES: A CASE STUDY OF LEVER BROTHERS NIGERIA PLC, KADUNA.en_US
dc.typeThesisen_US
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