MANAGEMENT OF PROMOTIONAL ACTIVITIES IN THE MANUFACTURING INDUSTRIES: A CASE STUDY OF LEVER BROTHERS NIGERIA PLC, KADUNA.
MANAGEMENT OF PROMOTIONAL ACTIVITIES IN THE MANUFACTURING INDUSTRIES: A CASE STUDY OF LEVER BROTHERS NIGERIA PLC, KADUNA.
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Date
1998-10
Authors
ABDULMALIK, AHMED ADINOYI
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Abstract
Promotion involves the co-ordination of all seller-initiated efforts to set up channels of
information and persuasion to facilitate the sale of goods or services, or the acceptance
of an idea, this concept is very important in our national business today because every
consumer related industries are involved in the activity, therefore, this research work is
interested in finding how Lever Brothers Nigeria Pic is managing its promotional
activities in this current economic depression.
The information gathered through questionnaire, interview and personal observations
shows that the company's refusal to countenance market forces on the supply sides,
increasing competition within the industries and poor rewarding system for its sales
representatives.
Description
BEING A PROJECT SUBMITTED TO THE POST GRADUATE
SCHOOL, AHMADU BELLO UNIVERSITY,ZAR1A. IN PARTIAL
FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF TF1E
DEGREE OF MASTER OF BUSINESS ADMINISTRATION (MBA)
DEPARTMENT OF BUSINESS ADMINISTRATION
FACULTY OF ADMINISTRATION
AHMADU BELLO UNIVERSITY
ZARIA.
OCTOBER, 1998.
Keywords
MANUFACTURING,, INDUSTRIES,, MANAGEMENT,, LEVER BROTHERS, PROMOTIONAL,, NIGERIA, KADUNA.