EFFECTIVE MARKETING STRATEGY AS A TOOL FOR A VIABLE FINANCIAL INSTITUTION
EFFECTIVE MARKETING STRATEGY AS A TOOL FOR A VIABLE FINANCIAL INSTITUTION
| dc.contributor.author | MOHAMMED, MRS ADAMA H. | |
| dc.date.accessioned | 2014-04-16T09:48:50Z | |
| dc.date.available | 2014-04-16T09:48:50Z | |
| dc.date.issued | 2000 | |
| dc.description | A RESEARCH PROJECT SUBMITTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION, AHMADU BELLO UNIVERSITY, ZARIA IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE MASTERS DEGREE IN BUSINESS ADMINISTRATION (MBA) 2000 | en_US |
| dc.description.abstract | This investigation is an attempt to evaluate the performance of a viable Nigerian Bank with a particular reference to Afribank Nig Plc. The study revealed that this bank is liquid and healthy financially. This implies that the operators of the banking industry did what was expected of them in terms of strategy formulation and implementation and adherence to banking rules and regulations amongst others. The project gives an in-depth account of the financial analysis of the bank's performance over a span of 5 years (1995 - 99). The bank's area of strengths and weaknesses were highlighted with a check-list of recommendations on how to improve on the performance so far. This is in order to remain in the banking industry and even lead other banks. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/4686 | |
| dc.language.iso | en | en_US |
| dc.subject | EFFECTIVE, | en_US |
| dc.subject | MARKETING, | en_US |
| dc.subject | STRATEGY, | en_US |
| dc.subject | TOOL, | en_US |
| dc.subject | VIABLE, | en_US |
| dc.subject | FINANCIAL, | en_US |
| dc.subject | INSTITUTION | en_US |
| dc.title | EFFECTIVE MARKETING STRATEGY AS A TOOL FOR A VIABLE FINANCIAL INSTITUTION | en_US |
| dc.type | Thesis | en_US |
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