EFFECTIVE MARKETING STRATEGY AS A TOOL FOR A VIABLE FINANCIAL INSTITUTION
EFFECTIVE MARKETING STRATEGY AS A TOOL FOR A VIABLE FINANCIAL INSTITUTION
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Date
2000
Authors
MOHAMMED, MRS ADAMA H.
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Abstract
This investigation is an attempt to evaluate the performance of a viable Nigerian
Bank with a particular reference to Afribank Nig Plc.
The study revealed that this bank is liquid and healthy financially. This implies that
the operators of the banking industry did what was expected of them in terms of
strategy formulation and implementation and adherence to banking rules and
regulations amongst others.
The project gives an in-depth account of the financial analysis of the bank's
performance over a span of 5 years (1995 - 99).
The bank's area of strengths and weaknesses were highlighted with a check-list of
recommendations on how to improve on the performance so far. This is in order to
remain in the banking industry and even lead other banks.
Description
A RESEARCH PROJECT SUBMITTED TO THE DEPARTMENT
OF BUSINESS ADMINISTRATION, AHMADU BELLO
UNIVERSITY, ZARIA
IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE
AWARD OF THE MASTERS DEGREE IN BUSINESS
ADMINISTRATION (MBA)
2000
Keywords
EFFECTIVE,, MARKETING,, STRATEGY,, TOOL,, VIABLE,, FINANCIAL,, INSTITUTION