MARKETING OF SERVICES IN PRIVATE EDUCATIONAL SECTOR - A CASE STUDY OF SELECTED PRIVATE SCHOOLS IN KADUNA STATE

Simple item page
dc.contributor.authorALARAPE, BAMIDELE COMFORT
dc.date.accessioned2014-04-01T09:50:00Z
dc.date.available2014-04-01T09:50:00Z
dc.date.issued1998-11
dc.descriptionIN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF DEGREE OF MASTERS IN BUSINESS ADMINISTRATION, DEPARTMENT OF BUSINESS ADMINISTRATION, AHMADU BELLO UNIVERSITY, ZARIAen_US
dc.description.abstractThe proposal on the marketing of Services in Private Educational sector of the economy stemmed from the failure of many private schools low-a-days of which no concrete solution has been found. The failure has not been limited to those that is just coming into private school but also the well and long established ones. This project therefore tries to highlight some of the services the public expected from private schools or which are essential if private schools are to survive in the next twenty years with the current economic depression. The project apart from spelling out the neccessary services in the private school, but also gave some recommendations for its implementation which if followed strickly would lead to successful running of private schools. The researcher has therefore chosen some selected private schools in Zaria and Kaduna metropolis as a case study which brought into focus the theoretical discussion of the project. The write-up is a five chapters essay. Chapter one is for introduction where preliminary discussions, definition of problem, hypotheses, the purpose/significance of study, scope of the study and the limitation of the study were made. Chapter two discussed the theoretical literature review, while chapter three was based on the research methodology. Chapter four dealt with the compilation od data, Data analysis and testing of hypothesis, while chapter five the concluding chapter. Here, some of the researcher,s observations and recommendations to Board of school council / proprietors, Ministry of Education and the government were made. Effort was however made to avoid technical complications thus using simple expressions as most of those connected may not be versed with such technicalities or mathematical computations for explaining a problem, thereby regarding the research / project as mere theoretical exercise.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/4561
dc.language.isoenen_US
dc.subjectMARKETING,en_US
dc.subjectSERVICES,en_US
dc.subjectPRIVATE EDUCATIONAL SECTOR,en_US
dc.subjectPRIVATE SCHOOLS IN KADUNA STATEen_US
dc.titleMARKETING OF SERVICES IN PRIVATE EDUCATIONAL SECTOR - A CASE STUDY OF SELECTED PRIVATE SCHOOLS IN KADUNA STATEen_US
dc.typeThesisen_US
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
MARKETING OF FINANCIAL SERVICES IN A DISTRESSED FINANCIAL INSTITUTION (A CASE STUDY OF NIGERIA UNIVERSAL BANK LTD).doc
Size:
74.44 MB
Format:
Microsoft Word
Description:
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.58 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
ADMINISTRATION