MARKETING OF SERVICES IN PRIVATE EDUCATIONAL SECTOR - A CASE STUDY OF SELECTED PRIVATE SCHOOLS IN KADUNA STATE
MARKETING OF SERVICES IN PRIVATE EDUCATIONAL SECTOR - A CASE STUDY OF SELECTED PRIVATE SCHOOLS IN KADUNA STATE
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Date
1998-11
Authors
ALARAPE, BAMIDELE COMFORT
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Abstract
The proposal on the marketing of Services in Private Educational
sector of the economy stemmed from the failure of many private schools
low-a-days of which no concrete solution has been found. The failure has
not been limited to those that is just coming into private school but also
the well and long established ones.
This project therefore tries to highlight some of the services the
public expected from private schools or which are essential if private
schools are to survive in the next twenty years with the current economic
depression.
The project apart from spelling out the neccessary services in the
private school, but also gave some recommendations for its
implementation which if followed strickly would lead to successful
running of private schools.
The researcher has therefore chosen some selected private schools
in Zaria and Kaduna metropolis as a case study which brought into focus
the theoretical discussion of the project.
The write-up is a five chapters essay. Chapter one is for
introduction where preliminary discussions, definition of problem,
hypotheses, the purpose/significance of study, scope of the study and the
limitation of the study were made.
Chapter two discussed the theoretical literature review, while
chapter three was based on the research methodology. Chapter four dealt
with the compilation od data, Data analysis and testing of hypothesis,
while chapter five the concluding chapter. Here, some of the researcher,s
observations and recommendations to Board of school council /
proprietors, Ministry of Education and the government were made.
Effort was however made to avoid technical complications thus
using simple expressions as most of those connected may not be versed
with such technicalities or mathematical computations for explaining a
problem, thereby regarding the research / project as mere theoretical
exercise.
Description
IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE
AWARD OF DEGREE OF MASTERS IN BUSINESS
ADMINISTRATION, DEPARTMENT OF BUSINESS ADMINISTRATION,
AHMADU BELLO UNIVERSITY, ZARIA
Keywords
MARKETING,, SERVICES,, PRIVATE EDUCATIONAL SECTOR,, PRIVATE SCHOOLS IN KADUNA STATE