EFFECTIVE AND SUSTAINABLE MARKETING OF CITY TOURISM IN ABUJA - THE FEDERAL CAPITAL TERRITORY (FCT), NIGERIA.
EFFECTIVE AND SUSTAINABLE MARKETING OF CITY TOURISM IN ABUJA - THE FEDERAL CAPITAL TERRITORY (FCT), NIGERIA.
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Date
2000-12
Authors
ESEYIN-JOHNSON, FEMI ADEBAYO
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Abstract
This study is directed at the tourism industry in Nigeria using Abuja City as a focus
for revealing the enormous potentialities that remain untapped by succeeding
governments in Nigeria and the passive private sector
The fact that tourism is now the world's largest industry, it has continued to receive
considerable attention word wide The fact is that Nigeria does not accord the same
level of importance to this industry currently Certain problems have been
highlighted in this study. They include a very insignificant contribution of about one
percent to the cross domestic product of Nigeria, dearth of tourist facilities, lack of
maintenance culture, lack of professional training on the part of operators and lack
of a well packaged and elective marketing plan tor the industry over the years
among others.
The objectives of the study include amongst several others to develop a sustainable
and effective marketing strategy for the tourism industry using Abuja as a pilot to
determine the degree of relationship between the gross domestic product of tourism,
the level of foreign arrivals and the Gross Domestic Product of the country.
An extensive elaborate literature review is undertaken by the researcher to reveal
the current trends of tourism planing and policy development in other areas of the
world.
A historical development of tourism in Nigeria is examined to bring to focus the
studies Nigeria had undertaken in the past in an effort to develop tourism
An analysis of data generated by administrating questionnaires in the field is
undertake to establish certain important current trends A test of hypothesis that the
gross domestic product of Tourism and the number of foreign arrivals in Nigeria have
an impact on the Gross Domestic Product of Nigeria is conducted using the
statistical package tor the social sciences
A linear multiple regression model of Y = -156588 + 507 724X, + 0 005985 X2 is
developed and is significant at one percent
The principal reasons for visitors arriving Abuja is fund be attendance of conferences
seminar workshops, summits and meeting Most of these visitors are sponsored by
their organizations.
Finally a set of recommendations are suggested by the research to assist in realizing
the dream that Abuja become a foremost tourist attraction in Africa.
The Study ends with a Summary of Research Finding Recommendation and
Conclusion.
Description
BEING THE FlNAL YEAR RESEARCH PROJECT
SUBMITTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION,
FACULTY OF ADMINISTRATION -
AHMADU BELLO UNIVERSITY, KONGO CAMPUS, ZARIA - NIGERIA;
IN PARTIAL FULFILLMENT OF THE AWARD OF MASTER
DEGREE IN BUSINESS ADMINISTRATION (MBA)
(1998-2000.
Keywords
EFFECTIVE,, SUSTAINABLE,, MARKETING,, CITY TOURISM,, ABUJA,NIGERIA.