EFFECTIVE MARKETING OF AIR SERVICES IN NIGERTA: A CASE STUDY OF NIGERIA AIRWAYS LIMITED
EFFECTIVE MARKETING OF AIR SERVICES IN NIGERTA: A CASE STUDY OF NIGERIA AIRWAYS LIMITED
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Date
2000-09
Authors
ONI, WILSON
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Abstract
This study was designed to find out how Nigeria Airways can effectively and
efficiently market their services. The Nigeria Airways was selected as s case
study.
Data for the study were collected from both primary and secondary sources.
Relevant existing literatures were carefully reviewed. In order to collect data
from both employees of the Nigeria Airways and its customers, questionnaires
were duly administered and analysed.
The study reveals a market that is highly dissatisfied with existing services of
the airline. Major complaints include poor customer relations, lack of safety
and security for life and property and general overall operational
inconsistences. This study also reveals that customers hold safety, comfort,
convenience, and speedy arrivals as factors that pertinent in selecting airlines.
In conclusion, the study calls for effective marketing planning at all levels of
operation. It also recommends a careful identification and analysis of markets
for effective positioning of the airlines services against competition.
Description
BETNG A RESEARCH PROJECT SUBMITTED TO THE POSTGRADUATE
SCHOOL, AHMADU BELLO UNIVERSITY, ZARIA IN PARTIAL
FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF
THE DEGREE OF MASTER OF BUSINESS (MBA)
DEPARTMENT OF BUSINESS ADMINISTRATION
FACULTY OF ADMINISTRATION
AHMADU BELLO UNIVERSITY,
ZARIA, NIGERIA
Keywords
EFFECTIVE MARKETING,, AIR SERVICES,, NIGERIA AIRWAYS LIMITED