AN APPRAISAL OF THE EFFECTIVE CHANNELS OF DISTRIBUTION FOR SOME SELECTED ESSENTIAL COMMODITIES IN NIGERIA
AN APPRAISAL OF THE EFFECTIVE CHANNELS OF DISTRIBUTION FOR SOME SELECTED ESSENTIAL COMMODITIES IN NIGERIA
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Date
1999-10
Authors
KANTIOK, G D
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Abstract
Any action of a distributor, producer or a
marketer designed to shift goods to the existing
customers and or consumers is termed distribution.
Distribution can take different forms depending on
the nature of the products, the needs of the
customers, the sizes of the market competition and
the purchasing power of the consumer.
Due to the abnormal economic situation of
Nigeria, the distributive system has been of great
concern to both government and private organizations
and in addition the consumers.
One major problem with us in this country is
that we do not care until situation gets worse and
become unbearable before we start thinking of
solutions.
It is my contention that the price at which the
two products dealt with here detergents and rice are
too exorbitant due to the number of hands through
which the products passed before they finally
reached the ultimate consumers.
To this and, I am therefore submitting that our
channel of distribution should be reduced and the
supply section of our economy should be drastically
changed so that the middlemen are reduced to only,
the distributors who are appointed on the basis of
their past records of integrity. Retailers should
control a given geographical location of which they
-VIare
accountable for if there is any price increase.
The use of consumer - cooperatives, workers
cooperatives and other vital recommendation were
made in this research to help solve the channel
distribution problems now existing.
Description
BEING A RESEARCH THESIS SUBMITTED TO THE
DEPARTMENT OF BUSINESS ADMINISTRATION, KONGO
CAMPUS, AHMADU BELLO UNIVERSITY, ZARIA;
IN PARTIAL FULFILLMENT FOR THE AWARD OF MASTER
DEGREE IN BUSINESS ADMINISTRATION
OCTOBER 1999
Keywords
APPRAISAL,, EFFECTIVE,, CHANNELS,, DISTRIBUTION,, SELECTED,, ESSENTIAL,, COMMODITIES,, NIGERIA