THE ROLE OF THE NEW MEDIA ON NEWSPAPER READERSHIP AMONG RESIDENTS OF KADUNA METROPOLIS

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dc.contributor.authorDAMISA, ESTHER ABIMBOLA
dc.date.accessioned2018-09-10T11:00:47Z
dc.date.available2018-09-10T11:00:47Z
dc.date.issued2017-05
dc.descriptionA THESIS SUBMITTED TO THE DEPARTMENT OF MASS COMMUNICATION AHMADU BELLO UNIVERSITY, ZARIA IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MASTER DEGREE IN MASS COMMUNICATION DEPARTMENT OF MASS COMMUNICATION FACULTY OF SOCIAL SCIENCES AHMADU BELLO UNIVERSITY, ZARIA, NIGERIAen_US
dc.description.abstractThis research work examined the role of the new media on newspaper readership among residents of Kaduna metropolis. The basic objective of the study was to examine how often respondents read online newspaper whenever they access the internet and to ascertain if there is a relationship between the purchase of offline newspaper and online newspaper readership as well as how age affects respondentsā€˜ preference for online or offline newspaper. The Uses and Gratification as well as Social Category Theories were used to explain this work. The survey method was used in this study through the administration of questionnaires which formed the main source of data collection, while the Chi-square test was used to check relationships. The research established that there was no significant relationship between access to the internet and online newspaper readership. It was also established that the main driving force for reading online newspaper was convenience. This study also established a significant relationship between readership of online newspaper and purchase of offline newspaper. A significant relationship between age and preference for newspaper was also established. Also, it was discovered that there is dearth of reading culture especially among younger people. However, there may be other factors like age and dearth of reading culture militating against the sales and readership of offline newspaper other than the free online newspaper readership. It was recommended that government establishments as well as private companies should endeavor to place adverts on pages of newspapers to ensure their survival and people, especially youths should also be encouraged to read newspaper.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/10359
dc.language.isoenen_US
dc.subjectROLE,en_US
dc.subjectNEW MEDIA,en_US
dc.subjectNEWSPAPER READERSHIP,en_US
dc.subjectRESIDENTS,en_US
dc.subjectKADUNA METROPOLISen_US
dc.titleTHE ROLE OF THE NEW MEDIA ON NEWSPAPER READERSHIP AMONG RESIDENTS OF KADUNA METROPOLISen_US
dc.typeThesisen_US
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