THE INFLUENCE OF INTERMEDIARIES ON RURAL MARKETING IN KADUNA SOUTH LOCAL GOVERNMENT AREA
THE INFLUENCE OF INTERMEDIARIES ON RURAL MARKETING IN KADUNA SOUTH LOCAL GOVERNMENT AREA
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Date
2000-12
Authors
TUNDE, Amusayin I.
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Abstract
ABSTRACT
The need for agricultural marketing research arose from the inadequacy and
inefficiency of the various farm produce marketing intermediaries and the failure of
rural farming populace in the realization of adequate rewards from the efforts geared
towards agricultural production.
Thus, it becomes imperative to shed research light on agricultural marketing
activities especially agricultural pricing system, as this provides the signal to which
farmers respond by either increasing or reducing their output. This response may be
undertaken through horizontal expansion in which changes in areas under cultivation
occurs, through vertical expansion in which changes in productivity is experienced
(Kohls et. al, 1972), ultimately, it is agricultural price which determines resources
allocation between farm and non-farm enterprises (Adegeye and Ditton 1985). Thus,
the improvement in agricultural productivity and Living standard of small-scale
farmers are largely occasioned by the marketing system.
Therefore, it has almost become customary believe that farmers are reaping a
lot of gains from the hike in agricultural produce price. However, it is an established
fact that the marketing system, performs a great role in the determination of what the
farmers receive and what the consumer pays at the end of the day (Hussaini, 1990). In
Nigeria, people have the notion that the marketing agents manipulate agricultural
produce prices for the sake of raking in a great deal of gain at the expense or
disadvantage of the local farmer and thus making the agents better-off. This research
therefore, investigates the marketing system in relation to the agricultural commodity
pricing system and the effects on marketing agents' income in order to solve the afformentioned
problems.
Hence, a total of 500 respondents were interviewed through Five sets of
questionnaires which were spread over four settlements and their market and Badiko
market centres. For this purpose, three agricultural commodities considered most
popularly and widely consumed by the populace were given consideration in this
research, e.g, Cowpea, sorghum and maize were chosen for the research.
However, the findings reflected a wide gap between the farmers and marketing
agents, with these intermediaries making a higher gain than the farmers, who were
at disadvantage with the agents. As a regard to this end, a farmer-biased strategy has
been advocated to adequately tackle the problems of farmers.
Description
A THESIS SUBMITTED TO THE DEPARTMENT OF GEOGRAPHY IN
PARTIAL FULFILLMENT OF THE
REQUIREMENTS FOR THE AWARD OF
M.SC. RURAL DEVELOPMENT OF AHMADU BELLO UNIVERSITY.
Keywords
INFLUENCE,, INTERMEDIARIES ON RURAL MARKETING,, KADUNA SOUTH,, LOCAL GOVERNMENT AREA