THE IMPACT OF CONSUMER BUYING BEHAVIOUR ON MARKETING STRATEGIES: A CASE STUDY OF LEVER BROTHERS NIGERIA PLC.

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dc.contributor.authorGANIYU, RAHIM A]AO.
dc.date.accessioned2014-02-17T09:46:12Z
dc.date.available2014-02-17T09:46:12Z
dc.date.issued1999-10
dc.descriptionBEING A RESEARCH PROJECT SUBMITTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION, AHMADU BELLO UNIVERSITY, ZARIA IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF MASTER DEGREE IN BUSINESS ADMINISTRATION OCTOBER 1999en_US
dc.description.abstractUnderstanding consumers needs and buying process is the foundation of successful marketing. By understanding how buyers go through problem recognition, Information search, evaluation of alternatives, the purchase decisions, and post purchase behaviour, marketer can pick up many clues, as to how to meet buyers need and by understanding buyers needs, marketers can design effective marketing strategies for their target markets. Staying successful in business requires constant analysis of and adjustments to changes in what customers want and competitors offer. And because purchasing is a problem solving process, consumers will evaluate product or brand alternatives on the basis of desired characteristics and how valuable each characteristic is to the consumer. For business to be successful it must not only have competitive and marketing strategies that fit the demands of external market and competitive environment, it must also, implement those strategies effectively, the business Internal structure, resources, policies, procedures and plans must fit the demands of its strategies.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/1666
dc.language.isoenen_US
dc.subjectCONSUMERen_US
dc.subjectBUYING BEHAVIOURen_US
dc.subjectMARKETING STRATEGIESen_US
dc.subjectLEVER BROTHERS NIGERIA PLC.en_US
dc.titleTHE IMPACT OF CONSUMER BUYING BEHAVIOUR ON MARKETING STRATEGIES: A CASE STUDY OF LEVER BROTHERS NIGERIA PLC.en_US
dc.typeThesisen_US
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