INFLUENCE OF SOCIAL MEDIA ON THE ACADEMIC PERFORMANCE OF SENIOR SECONDARY SCHOOL STUDENTS OF RIMI COLLEGE, KADUNA

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Date
2020-02
Authors
WILLIAMS, Yakubu
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Abstract
Social media is the fastest growing and dominant trend in the use of technology in modern times. Social networking generally refers to the interaction of people using various social media platforms with the absence of geographical location andtime barriers. However, there are contrasting opinions on the impact of social media on students' academic development, aimed at strengthening growing knowledge about the influence of social media usage on students with a view to enhancing their learning and academic development. This study provided further clarification on the potential benefits of social media on education by establishing the students‟ knowledge of social media sites and determining how social media use can affect the academic performance of the students of Rimi College in Kaduna State. The study adopted the survey research design using both the quantitative and qualitative methods. The instruments used in gathering data for the study are questionnaire and Focus Group Discussion (FGD).The simple descriptive method showing the frequency and percentage of data collected was used to analyse the quantitative data while simple narrative was employed for qualitative information gathered through the FGD. The researcher used a formula propounded by Morgan to determine the sample size of the estimated population of 360. That is, simple random sampling method was used to get the sample size, whichwas186 students. From the data and information analysed, it was found that most of the students (98.0%) were subscribers of Facebook, WhatsApp, Twitter 2go, YouTube, etc., and had access to the internet. The study also found that social media has significantly helped the students to access and share academic materials and also enable them to interact. Based on the findings, the study recommended that academic institutions should embrace the use of social media in enhancing learning and communication. That is, students-to-students and teachers-to-students in order to make academic teaching and learning more convenient, effective and efficient. This research gathered that the overall attitude of respondents and participants was positive to an extent towards Social Media and its use within academic environment.
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A THESIS SUBMITTED TO THE SCHOOL OF POSTGRADUATE STUDIES, AHMADU BELLO UNIVERSITY IN PARTIAL FUFILMENT OF THE REQUIREMENTS FOR THE AWARD OF A MASTER OF ARTS (M.A) IN DEVELOPMENT COMMUNICATION DEPARTMENT OF THEATRE AND PERFORMING ARTS FACULTY OF ARTS, AHMADU BELLO UNIVERSITY, ZARIA, NIGERIA
Keywords
INFLUENCE OF SOCIAL MEDIA,, ACADEMIC PERFORMANCE,, SENIOR SECONDARY SCHOOL STUDENTS,, RIMI COLLEGE, KADUNA
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