AN EVALUATION OF THE FACTORS UNDERLYING NIGERIAN CONSUMERS’ PREFERENCE FOR FOREIGN PRODUCTS

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dc.contributor.authorSIDI, PETER SHZOM
dc.date.accessioned2014-03-04T10:45:22Z
dc.date.available2014-03-04T10:45:22Z
dc.date.issued2006-10
dc.descriptionA THESIS SUBMITTED TO THE POST-GRADUATE SCHOOL IN THE PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (MBA) DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF ADMINISTRATION AHMADU BELLO UNIVERSITY ZARIA OCTOBER 2006en_US
dc.description.abstractThe development and sustenance of the domestic manufacturing sector in a free economy is dependent on consumer acceptance of the goods manufactured in that country. The proliferation of imported brands, many of which have achieved enviable market positions worldwide, present a difficult challenge for domestic manufacturers. This is all the more salient in developing economies where the manufacturing sector in such economies views domestic products less favorably than products from more advanced countries (E Henson, 1993). The importance of foreign trade in the development process has been of interest to development economist and policy makers alike. Imports are a key part of international trade and the import of capital goods in particular is vital to economic growth. This is so because imported capital goods directly affect investment, which in turn constitutes the motor for economic expansion. The study tries to identify factors responsible for Nigerian consumers’ preference for foreign products such as product’s country-of-manufacture, price, quality, brand name, advertisement, status and acculturation, through the administration of questionnaires to respondents in the FCT Abuja that 8 have been patronizing foreign products at least in the last one year because the buying decision process will still be fresh in their memories. Using the percentage method for data analysis, it was discovered that Nigerian consumers prefer foreign products to made-in-Nigeria products. They indicated that while they do not experience post purchase regrets, the country-of-manufacture, price and quality of made-in-Nigeria products are responsible for their preference for foreign products. In order to reverse this trend, the regulatory body charged with the responsibility of ensuring standards must ensure that manufacturers in Nigeria adopt third party certification of their products and quality systems in order to compete favorably with their foreign counterparts.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/3184
dc.language.isoenen_US
dc.subjectEVALUATION,en_US
dc.subjectFACTORS,en_US
dc.subjectUNDERLYING,en_US
dc.subjectNIGERIAN,en_US
dc.subjectCONSUMERS,en_US
dc.subjectPREFERENCE,en_US
dc.subjectFOREIGN,en_US
dc.subjectPRODUCTS.en_US
dc.titleAN EVALUATION OF THE FACTORS UNDERLYING NIGERIAN CONSUMERS’ PREFERENCE FOR FOREIGN PRODUCTSen_US
dc.typeThesisen_US
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