THE IMPACT OF DRUG ABUSE ON THE MARKETING OF PHARMACEUTICAL PRODUCTS IN NIGERIA A CASE STUDY OF ROCHE (NIGERIA) LIMITED AND THE BENZODIAZEPINES A
THE IMPACT OF DRUG ABUSE ON THE MARKETING OF PHARMACEUTICAL PRODUCTS IN NIGERIA A CASE STUDY OF ROCHE (NIGERIA) LIMITED AND THE BENZODIAZEPINES A
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Date
1999
Authors
ABALAKA, ALILU DANIEL
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Abstract
This study attempts to relate theory to practice. Drugs have
been used by various societies in the world to relieve pain,
alter perception and also provide pleasurable sensation.
However where they are not used correctly, they produce
unpleasurable consequences. For this reason there are
international conventions and local regulations that govern the
sale of drugs. This is especially more important for psychotropic
drugs whose abuse has great psychological consequences.
Roche (Nigeria) Limited is a company in the forefront of
research, production and marketing of Benzodiazepine, a class
of psychotropic drugs.
The study attempts to understand Roche (Nigeria) Limited, its
operations and marketing activities in respect of
Benzodiazepines vis-a-vis the pressure by regulatory agencies
which is likely to have impact on the sale of these products.
The study reveals the trend analysis of the sales performance
and the impact of these controls over a 5 - year reviewed
period.
Thus, the study is investigative in nature and makes
recommendations to the company on appropriate marketing
strategies to enable it contain the regulatory environment
without jeopardizing her marketing objectives.
Description
A THESIS SUBMITTED TO THE POSTGRADUATE
SCHOOL, AHMADU BELLO
UNIVERSITY ZARIA, IN PARTIAL
FULFILMENT OF THE REQUIREMENT
FOR THE DEGREE OF MASTER IN
BUSINESS ADMINISTRATION (MBA). 1999.
Keywords
IMPACT, DRUG ABUSE, MARKETING, PHARMACEUTICAL, PRODUCTS, NIGERIA, ROCHE (NIGERIA) LIMITED, BENZODIAZEPINES