DEVELOPMENT AND MARKETING OF BANKING SERVICES IN NIGERIA SINCE 1986 ECONOMIC REFORMS

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dc.contributor.authorABDULLAHI, M.
dc.date.accessioned2014-02-28T09:13:56Z
dc.date.available2014-02-28T09:13:56Z
dc.date.issued1999-02
dc.descriptionTHIS PROJECT IS SUBMITTED TO THE POSTGRADUATE SCHOOL, AHMADU BELLO UNIVERSITY, ZARIA IN PARTIAL FULFILL MENT OF THE REQUIREMENTS FOR THE AWARD OF MASTER DEGREE IN BUSINESS ADMINISTRATION (MBA) DEPARTMENT OF BUSINESS ADMINISTRATION, FACULTY OF ADMINISTRATION, AHMADU BELLO UNIVERSITY, ZAIRA. FEBRUARY, 1999en_US
dc.description.abstractThis study is aimed at examining developments in the finaicial sector of the Nigerian economy especially since the introduction of some reform measures particularly, the Structural Adjustment Programme in 1986. In doing this, the statement of the problem, purpose of the study, justification of the study, the research methodology, source of the data and scope of the study were all stated in chapter one. Chapter two examines the historical evolution of Banks, marketing attitudes of the banks before 1986 and recent developments in the sector especially, the period following the structural adjustment Programme. Chapter three deals with the various definitions of Banking, their functions and provides a general appraisal of developments in the sector and the level of institutional response to the reforms. Analysis of some selected Banks and the products introduced by these banks as a result of the competition engendered by changes in the sector have been provided in Chapter four. In chapter five, some recommendations were made. These recommendations are in the area of policy formulation on the part of the Government, autonomy for the CBN for efficient supervision and sound monetary/Banking policies and improvement in the existing services by the Banks themselves and the need for the creation of new products to enhance customer satisfaction.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/2955
dc.language.isoenen_US
dc.subjectDEVELOPMENT,en_US
dc.subjectMARKETING,en_US
dc.subjectBANKINGen_US
dc.subjectSERVICES,en_US
dc.subjectNIGERIAen_US
dc.subjectECONOMIC,en_US
dc.subjectSINCE,en_US
dc.subjectREFORMS,en_US
dc.titleDEVELOPMENT AND MARKETING OF BANKING SERVICES IN NIGERIA SINCE 1986 ECONOMIC REFORMSen_US
dc.typeThesisen_US
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