CHALLENGES AND OPPORTUNITIES IN THE MANAGEMENT OF BAKERY BUSINESS IN KADUNA CITY

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Date
2000-08
Authors
ONYEJELI, UCHE J.
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Abstract
This study was carried out to determine the challenges and opportunities in the management of Bakery Enterprises in Kaduna City. A survey of twenty one Bakery establishments in Kaduna City was conducted and the necessary information and data required for the study collected through direct observation, interviews and questionnaires. Statistical tools such as frequency distribution table, and percentages were used for data presentation and analysis, while correlation co-efficient and chi-square were applied for hypothesis testing. From the analysis, it was revealed that the Bakery owners have the opportunity of diversifying their business into related areas like restaurant and fast food centers but with some limitations. These limitations were in the areas of funding and increased management problems associated with such expansion. Other findings made from the study include the following: 1. That Bakery establishments in Kaduna City were mainly in the form of sole proprietorship; most of them with branches in Kaduna and else where in the state. 2. These Bakeries are faced with financial problems because of their inability to raise appropriate fund needed from the Bank. 3. That most of the capital equipment needed for their operations can be fabricated locally and is as effective and efficient as their foreign counterparts. 4 These bakeries were also faced with the problem of high labor turnover. This is because their owners do not consider the employment of professional/trained personnel worthwhile Also in the situation where they get these professionals employed, they normally left for better appointments in other factories because of inadequate remuneration. 5. That the bakeries lack adequate raw materials for their operations and as such are faced with the problem of adulteration of most of their major raw materials like flour and fats in our local markets. 6. That these bakeries do not apply sophisticated marketing channels in the distribution of their products to consumers 7. That bakery owners cannot export their products to earn foreign exchange because of the perishable nature of their products. 8. That Government policies on importation were the major bottleneck for non-availability of their raw materials especially wheat flour.
Description
A THESIS PRESENTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION, AIIMADU BELLO UNIVERSITY, ZARIA, IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF A MASTERS DEGREE IN BUSINESS ADMINSTRATION AUGUST 2000
Keywords
CHALLENGES,, OPPORTUNITIES,, MANAGEMENT,, BAKERY,, BUSINESS,, KADUNA,, CITY,
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