INFLUENCE OF ADVERTISEMENT ON THE CHOICE AND USE OF PROCESSED FOODS, BEVERAGES AND DRINKS AMONG SECONDARY SCHOOL STUDENTS IN ZARIA

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Date
2011-06
Authors
NATALA, CECILIA
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Abstract
ABSTRACT The study was carried out to examine the Influence of Advertisement on the Choice and Use of Processed Foods, Beverages and Drinks among Secondary School Students in Zaria. The general objective of the study was to examine the influence of Advertisement on the Choice and use of Processed Food, Beverages and Drinks among Secondary School Students in Zaria. The specific objective amongst others was to determine the relationship between the socio-economic characteristics of secondary school students in Zaria and the effect of advertisement on their choice of Processed Food, Beverages and Drinks. Four research questions and four null hypotheses were raised. The population of the study was 32,040, while the sample size was 701. Questionnaire was used to collect the data. Spear Man Rho was used to analyse the four hypotheses. The findings revealed that the students’ socioeconomic characteristics were significantly correlated to the students’ choice of advertised processed foods, beverages and drinks. The null-hypothesis one was rejected. The result further indicated that students’ perception and interpretation of advertisement was significantly correlated, therefore, null-hypothesis two was rejected. In addition, the result to null-hypothesis three revealed that students’ perception and interpretation of advertisement was significantly correlated to their use of processed foods, beverages and drinks. Therefore, the null-hypothesis three was rejected. Null-hypothesis four revealed that students’ perception and interpretation of advertisement is significantly correlated to their food habit. The null-hypothesis four was also rejected. In view of the findings, the researcher concluded that, the choice and use of processed foods, beverages and drinks among secondary school students in Zaria were significantly influenced by advertisement. Based on this, the researcher recommended amongst others that, parents and teachers should educate their children on the dangers of advertisement. Industries involved in deceptive advertisement should be made to pay for it or close down. Nutrition as a subject should be made compulsory for all students in secondary schools.
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DEPARTMENT OF VOCATIONAL AND TECHNICAL EDUCATION, HOME- ECONOMICS SECTION, FACULTY OF EDUCATION AHMADU BELLO UNIVERSITY, ZARIA.
Keywords
INFLUENCE,, ADVERTISEMENT,, CHOICE,, PROCESSED,, FOODS,, BEVERAGES,, DRINKS,, AMONG,, SECONDARY,, SCHOOL,, STUDENTS,, ZARIA.
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