ADOPTION OF CONVERGENCE TECHNOLOGY FOR SPORTS JOURNALISM: A STUDY ON BRILA 88.9 FM

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dc.contributor.authorOGWUCHE, PIUS OWOICHO
dc.date.accessioned2018-09-04T09:17:19Z
dc.date.available2018-09-04T09:17:19Z
dc.date.issued2017-05
dc.descriptionA THESIS SUBMITTED TO THE SCHOOL OF POSTGRADUATE STUDIES, AHMADU BELLO UNIVERSITY, ZARIA, IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MASTER OF SCIENCE (M.Sc) DEGREE IN MASS COMMUNICATION DEPARTMENT OF MASS COMMUNICATION, FACULTY OF SOCIAL SCIENCES, AHMADU BELLO UNIVERSITY, ZARIAen_US
dc.description.abstractThis dissertation, study‟s the transformation taking place in the field of sports journalism due to convergence made possible by the emergence of digital plenitude with the following objectives: to find out the extent of convergence adoption by Brila 88.9 FM, to know the current devices of convergence available to Brila FM staff, to know the benefits convergence devices have on the working standards of Brila FM and to know the possible challenges faced by staff of Brila FM in using modern devices for their sport reporting and programmes. Convergence theory and diffusion of innovation theory were adopted to serve as a framework for the study. Using a mixed research method, in-depth interview, observation checklist and questionnaire were the instruments used for data collection. The in-depth interviews were conducted with the heads of stations at Brila FM Abuja headquarter and Brila FM Kaduna station. The study found out that Brila FM have adopted convergence in its work because almost all the activities done or carried out at Brila FM in one way or the other involves the use of convergence technology. The study also revealed that, there has been provision of latest convergence facilities at Brila FM as staff derive benefits from using convergence technologies for their work, some benefits include quick download of sports stories from any sports website around the world. The engineering department at Brila FM also derives benefits from convergence as it uses ICTs to link up with its partners and affiliate station Sky Sports Radio United Kingdom (UK). The study also revealed that staff faced challenges in utilizing convergence devices at the station. The study recommended that, Brila FM should put more efforts in staff training, organizing seminars and workshops to enlighten and update the knowledge of their staff on the latest ICTs used for sports broadcast. Also, it should put more emphasis on servicing their devices other than purchasing new ones always and there should be speedy integration of ICT devices when purchased. Journalists working for Brila FM should not wait for the management to send them for IT training; they can enroll for IT training on their own.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/10218
dc.language.isoenen_US
dc.subjectADOPTION,en_US
dc.subjectCONVERGENCE TECHNOLOGY,en_US
dc.subjectSPORTS JOURNALISM,en_US
dc.subjectSTUDY,en_US
dc.subjectBRILA 88.9 FMen_US
dc.titleADOPTION OF CONVERGENCE TECHNOLOGY FOR SPORTS JOURNALISM: A STUDY ON BRILA 88.9 FMen_US
dc.typeThesisen_US
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