COMMERCIALISATION AND THE MARKETING OF NITEL SERVICES,
COMMERCIALISATION AND THE MARKETING OF NITEL SERVICES,
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Date
1992-12
Authors
MAIDODO, BONNET SUNDAY
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Abstract
This work is an attempt to determine the
importance and necessity of Marketing in the
Nigerian Telecommunication (NITEL) under i ts
commercialised s t r u c t u r e.
Marketing in NITEL is a necessity if the
enterprise want to achieve one of the major
objectives of commercialisation i . e . "To restructure
and r a t i o n a l i s e public enterprises to make them
more efficient, cost effective and c o s t concious,
under the charge of goat-oriented management and
staff whose future is linked with the fortunes of
the organizations they operate."
Since the future of the management and s t a ll
of NITEL depend solely on the fortunes of the
enterprise, the management has to devise a strong
and dynamic means of generating enough revenue for
i t s survival.
And it is worth noting that marketing is the
only source of great fortunes in"any organization.
It is the only source of income and without i t ,
nothing comes into the organization and eventually
nothing will go out. In this present age of change,
Marketing is the beating heart of many operations.
It must be considered a principal reason for
corporate existence-because it is the life blood
and central focus of all activities in the
organisation. And this is the secret the research
is out to reveal to the management of NITEL.
This research conducted, made use of personal
oral interview together with the survey of relevant
literature to gather enough data. Facts gathered
were analysed. The research found out that there
is no organized marketing department in NITEL:
However there are symtoms or elements of marketing
especially in the area of customer orientation and
the creation of marketing research unit under the
corporate department.
The findings of the thesis thereafter concluded
by recommending for the establishment of a fullmarketing
department in NITEL which should be highly
integrated with other units of the enterprise for
efficiency and affectiveness in its entire operations
Description
BEING A PROJECT SUBMITTED TO THE
DEPARTMENT OF BUSINESS ADMINISTRATION,
AHMADU BELLO UNIVERSITY, ZARIA, IN
PARTIAL FULFILMENT FOR THE AWARD OF
MASTER IN BUSINESS ADMINISTRATION (MBA)
DECEMBER. 1992
Keywords
COMMERCIALISATION,, MARKETING,, NITEL SERVICES