MANAGING HEALTH CARE SERVICES FOR PROFIT A CASE STUDY OF SELECTED PRIVATE HEALTH ESTABLISHMENTS IN KADUNA METROPOLIS)
MANAGING HEALTH CARE SERVICES FOR PROFIT A CASE STUDY OF SELECTED PRIVATE HEALTH ESTABLISHMENTS IN KADUNA METROPOLIS)
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Date
2000-07
Authors
SULAIMAN, BALA
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Abstract
The Medical Profession is one the most learned and noble professions in all ages.
However, the medical practitioners have allowed the profession to degenerate in status
because of motives or profit and financial gain. Quack and unethical practices are fast
gaining ground.
In the world over, there is the prohibition of advertisement in the medical
profession; however, there are no ethical or legal provision to protect the profession from
market forces such as competition, inflation and socio-economic pressures that have their
bearings as well.
Twenty selected Private Hospiials within the Kaduna Metropolis were studied,
problems identified and some recommendations made. It was observed that marginal profit
and customer satisfaction are inversely related to clinic size. Essentially, the medical
practitioners need to develop their business skills and apply the appropriate business
strategies and techniques lor the effective management of the hospital, patients and the
employees, for profit without breaching their professional ethics and oath.
Description
A PROJECT WORK SUBMITTED TO THE DEPARTMENT OF
BUSINESS ADMINISTRATION, AHMADU BELLO UNIVERSITY,
ZARIA IN PARTIAL FULFILLMENT OF THE REQUIREMENT
FOR THE AWARD OF MASTER OF BUSINESS
ADMINISTRATION (MBA) DEGREE
DEPARTMENT OF BUSINESS ADMINISTRATION
FACULTY OF ADMINISTRATION
AHMADU BELLO UNIVERSITY
ZARIA - NIGERIA
JULY, 2000
Keywords
MANAGING,, HEALTH,, CARE,, SERVICES,, PROFIT.