THE EFFECT OF ADVERTISING ON THE PRICE OF CONSUMER PRODUCTS (A CASE STUDY OF SELECTED MANUFACTURERS IN KADUNA METROPOLIS

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dc.contributor.authorSAMSON, BEYIOKU KOLAWOLE
dc.date.accessioned2014-03-31T09:57:16Z
dc.date.available2014-03-31T09:57:16Z
dc.date.issued1998-10
dc.descriptionA PROJECT SUBMITTED TO THE POSTGRADUATE SCHOOL AHMADU BELLO UNIVERSITY. ZARIA, IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MASTER OF BUSINESS ADMINISTRATION (MBA) DEGREE DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF ADMINISTRATION ZARIA OCTOBER,en_US
dc.description.abstractAdvertising and price are two variables that interplay to affect the buying decisions of consumers. While advertising informs consumers of product existence and its features, the cost associated with it can not be overlooked. This cost results in higher unit price for the product thereby creating "artificial" product differentiation. Consumers, on the other hand, are price conscious when making their buying decisions, because the strive to attain maximum benefit from the purchased item at the least cost. This study has, however, shown that while it is true that product differentiation leads to price competition with respect to consumer products, advertising does not necessarily increases the price of consumer products.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/4480
dc.language.isoenen_US
dc.subjectEFFECT,en_US
dc.subjectADVERTISING,en_US
dc.subjectPRICE,en_US
dc.subjectCONSUMER PRODUCTS.en_US
dc.titleTHE EFFECT OF ADVERTISING ON THE PRICE OF CONSUMER PRODUCTS (A CASE STUDY OF SELECTED MANUFACTURERS IN KADUNA METROPOLISen_US
dc.typeThesisen_US
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