INITIATING AND SUSTAINING DURABLE BUYER-SELLER RELATIONSHIPS: A CASE STUDY OF NNPC'S PIPELINES AND PRODUCT MARKETING COMPANY (PPMC) DEPOTS AND THEIR MAJOR/INDEPENDENT MARKETERS
INITIATING AND SUSTAINING DURABLE BUYER-SELLER RELATIONSHIPS: A CASE STUDY OF NNPC'S PIPELINES AND PRODUCT MARKETING COMPANY (PPMC) DEPOTS AND THEIR MAJOR/INDEPENDENT MARKETERS
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Date
2014-03-11
Authors
SHEHU, AHMED RUFA'I
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Abstract
The study, "Initiating and sustaining durable buyer-seller relationships''
was carried out to see how organizations initiate and sustain relationships in the
process of doing their business. NNPC's Pipelines and Product Marketing
Company (PPMC) Depots were chosen as a case study.
Data for this project was collected through the administration of
questionnaires and through personal interviews with the staff of PPMC depots.
Among other things, the study revealed that the company under study
based most of its relationships on legalistic contracts rather than strategic
partnership. Its major reason for being in business is profit oriented.
In this study, emphasis has been laid on the need to get suppliers
involved in the design and specification stages of the products or services. This
will concretise their relationships with their buyers and will in turn minimise
uncertainties in them.
Description
DEPARTMENT OF BUSINESS ADMINISTRATION
FACULTY OF ADMINISTRATION
AHMADU BELLO UNIVERSITY, ZARIA
BEING A PROJECT SUBMITTED TO THE DEPARTMENT OF
BUSINESS ADMINISTRATION, AHMADU BELLO UNIVERSITY,
ZARIA IN PARTIAL FULFILLMENT OF THE REQUIREMENTS
FOR THE AWARD OF THE DEGREE OF MASTER OF
BUSINESS ADMINISTRATION
(MBA)
Keywords
INITIATING,, SUSTAINING,, DURABLE,, BUYER,, SELLER,, RELATIONSHIPS,, CASE,, STUDY,, NNPC'S,, PIPELINES,, PRODUCT,, MARKETING,, COMPANY,, PPMC,, DEPOTS,, MAJOR,, INDEPENDENT,, MARKETERS,