THE IMPACT OF PERSONAL SELLING ON THE MARKETING OF INSURANCE SERVICES

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Date
1998-10
Authors
AJOGI, ELLA GODWIN
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BEING A THESIS SUBMITTED TO THE POST GRADUATE SCHOOL AHMADU BELLO UNIVERSITY. ZARIA, IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF MASTER OF BUSINESS ADMINISTRATION (MBA) DEGREE DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF ADMINISTRATION AHMADU BELLO UNIVERSITY, ZARIA. OCTOBER, 1998
Keywords
IMPACT,, PERSONAL SELLING,, MARKETING,, INSURANCE SERVICES,, CASE STUDY,, KAPITAL,, INSURANCE COMPANY,, LIMITED,, KANO.
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