THE IMPACT OF PERSONAL SELLING ON THE MARKETING OF INSURANCE SERVICES
THE IMPACT OF PERSONAL SELLING ON THE MARKETING OF INSURANCE SERVICES
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Date
1998-10
Authors
AJOGI, ELLA GODWIN
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Abstract
Description
BEING A THESIS SUBMITTED TO THE POST GRADUATE
SCHOOL AHMADU BELLO UNIVERSITY. ZARIA, IN PARTIAL
FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF
MASTER OF BUSINESS ADMINISTRATION (MBA) DEGREE
DEPARTMENT OF BUSINESS ADMINISTRATION
FACULTY OF ADMINISTRATION
AHMADU BELLO UNIVERSITY,
ZARIA.
OCTOBER, 1998
Keywords
IMPACT,, PERSONAL SELLING,, MARKETING,, INSURANCE SERVICES,, CASE STUDY,, KAPITAL,, INSURANCE COMPANY,, LIMITED,, KANO.